AUTOR/ES: Crandall
ISBN: 9780809231584
AÑO: 2004
EDICION: 1ª
IDIOMA: Inglés
PÁGINAS: 400
DESCATALOGADO
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DE INTERES PARA: Temática > Negocios
RELACIONADOS: Negocios> Management/ Liderazgo
CONTENIDOS: "Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime." -- Al Ries, author <I>Focus: The Future of Your Company Depends on It
INDICE: Who Are You? And Whom Should You Accept? * Integrated Marketing * Personal Contacts Bring Business * Santa Claus Selling * Seminar Selling * Trade Show and Events Marketing * Promotions * Using the Phone to Build Relationships--and Sell * Sales Techniques * Managing a Sales Effort * Personal Mail * You Too Can Be a Junk Mailer * More Unusual Mass Mailings * Using Newsletters Effectively * Low-Cost Guerilla Ideas * Brochures * Advertising * T.V. and Radio Commercials, Billboards, and Other Advertising * Publicity Builds Your Image and Business Publicity in Many Forms: From Stunts to High Tech * On-Line Marketing * Service that Builds Relationships * Service that Sells * Networking * Earning Referrals: The Ultimate Marketing Tool * Strategy and Tactics in Your Marketing * Strategic Positioning * Research Helps You and Others